Two salespeople can use the same pitch and get very different results. The difference is rarely the words. It is how they read the room, and how they flex to the buyer in front of them.
Most sales training tells people what to say. Far fewer build awareness of how each person shows up, and how to adapt to who they are selling to. That gap is where good salespeople stall, and where great ones pull ahead.
So we've mapped the behaviours behind successful selling into a simple 20 minute team exercise, to give you and your team clarity around: