A leading global aesthetics company with a large commercial team was looking to enhance its sales capability. At the heart of its commercial success lies a people-first culture rooted in three guiding principles: a commitment to customers and colleagues, a relentless pursuit of innovation, and a drive for cross-functional collaboration.
When they began exploring how to take their sales capability to the next level, the team recognised that success wasn’t just about strategy and numbers, it was also about people. Beneath the visible performance metrics were less obvious, but powerful drivers: self-awareness around how others perceive personal style, resilience skills, reading the room to adapt communication, and behavioural flexibility to connect with people effectively. These unseen factors for success were like the submerged portion of an iceberg, crucial but often less recognised despite always being there. The leadership team understood that continuing to scale performance would be largely enabled by focusing on developing those behavioural skills that correlate with success.
That’s when the decision was made to implement Lumina Spark. It aligned naturally with their values and operating norms and presented a clear opportunity to strengthen individual and team performance. With Lumina Spark’s focus on building self-awareness, understanding overextensions, and enhancing interpersonal effectiveness, the team saw a way to reinforce the behaviours that drive sales outcomes.
The journey with Lumina Spark began with the rollout to the organisation’s U.S. Field Sales Teams. Leading the initiative was a senior sales enablement manager whose strong grasp of the business and passion for developing people played a key role in bringing Lumina Spark to life within the sales teams.
From the first wave of workshops, the response was overwhelmingly positive due to the clarity and confidence on behaviour that is shaping business outcomes. Team members not only engaged with the content, they were eager to apply it. Workshops quickly became a psychologically safe space for open conversation and authentic reflection. People showed up ready to be vulnerable about their areas for development, and the self-discoveries they shared created an environment of trust, connection and growth.
What truly set Lumina Spark apart was the accuracy of the portrait results. Participants were struck by the fact that a 144-question assessment could pinpoint their traits with such precision, most reported that the outcomes felt over 95% accurate. The Three Persona model (Underlying, Everyday, and Overextended) gave them a framework for understanding what triggers their behaviour to shift between effective and ineffective. It provided something rare in professional development: a tangible roadmap for navigating interpersonal and professional relationships with intention and flexibility.
The impact was immediate. The programme lead began receiving messages, calls, and emails asking for resources, more workshops, more tools. In response, a 4 week follow-up programme was developed, managed at the team level by individual managers.
The follow-up was designed to embed Lumina Spark concepts into everyday thinking and practice.