Heineken
Discover how Heineken's use of Lumina Learning's psychometric tools boosts diversity, inclusion, and team development.
SUMMARY
Sector: Life Sciences & Biotechnology
Location: United Kingdom
Year founded: 2012
Cell and Gene Therapy Catapult (CGT Catapult), an independent innovation and technology organisation committed to the advancement of the cell and gene therapy industry, set out to build a high-performance culture aligned to its values of Collaboration, People, Innovation, and Aspiration.
With a competitor sector evolving at pace, CGT Catapult had identified adaptability and resilience as two key performance-driving behaviours they needed to develop across the entire organisation. CGT Catapult used Lumina Spark to design and deliver an in-house people development strategy that not only grows those specific skills, but offers a scalable solution that can easily applied to any other emerging developmental opportunities and help achieve their long-term focus of attracting, retaining, and growing talent.
The Build, Boost and Beyond programmes were created using Lumina Spark as the basis for assessing and developing high performance behaviours. Lumina Learning's suite of tools for specific solutions beyond Lumina Spark were also introduced as the programme progressed. This integrated behavioural development across all of recruitment, onboarding, team effectiveness, and leadership pathways.
Lumina Spark reveals your whole personality, providing a unique portrait of who you really are.
The Lumina Splash app allows people to easily visualise and explore their personality through an interactive Splash.
Spark Coach is a self-directed tool for continued growth beyond the programme.
Find the right people, ask the right questions, uncover hidden potential and avoid costly recruitment errors.
Lead the way, in your way. Lumina Leader gives executives a deep understanding of their natural leadership style.
Work better, together. A holistic view of your whole team.
NPS scores: +32 (Intro to Lumina), +63 (Build), +69 (Boost)
4.8/5 Star rating average across all sessions
CGT Catapult was established to advance the UK's cell and gene therapy sector, with a vision for a thriving industry delivering life-changing advanced therapies to the world. As the organisation adapted to the needs of the evolving life sciences landscape, the leadership team recognised an exciting opportunity: to design a future-ready culture of learning and leadership aligned to CGT Catapult’s values of Collaboration, People, Innovation, and Aspiration.
The People Strategy that followed placed personal development, self-awareness, and smart behavioural adaptation at the heart of CGT Catapult’s ambitions. A bespoke development framework was created using Lumina Spark, chosen for its ability to move beyond traditional ‘type’ models and provide a practical, scientific and sustainable approach to development.
This transformation was led by Kathy Varley, Head of L&D and Talent. With more than 25 years’ experience across outsourcing and financial services, Kathy joined at a pivotal moment when the organisation was beginning.

Kathy Varley, Head of L&D and Talent
With a background in commercial sectors including outsourcing and financial services and with 25 years of experience. She joined CGT Catapult at a pivotal time when the organisation was just beginning to explore personal development through behavioural preferences. Her remit includes internal L&D, early talent and apprenticeship programmes, external scientific training labs, and recruitment.
Having worked extensively with psychometrics, Kathy immediately recognised the potential in Lumina Spark’s humanistic and scientific design.
She valued its focus on measuring specific traits over assumptive types, the Three Personas for understanding behaviour in context, and the exploration of effective versus overextended behaviour in a non-judgemental way. Observing CGT Catapult’s early pilot, Kathy saw the opportunity to create something sustainable, which many psychometrics struggle to do: a scalable framework embedded across the employee lifecycle, providing a shared language for adapting behaviour and fostering a culture that values diverse ways of working. This thinking became the foundation of CGT Catapult’s behavioural development strategy.

Kathy and her team developed a comprehensive, three-part programme that could flex with the business, using Lumina Spark as the backbone: Build, Boost and Beyond. The Build, Boost and Beyond framework was designed to grow with CGT Catapult, enabling behavioural development to scale alongside the organisation. Each phase of the programme was designed to respond to a specific stage in the employee journey, ensuring that learning is relevant, integrated, and sustained over time.
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Build lays the foundation for personal development at CGT Catapult, introducing every new employee to Lumina Spark within their first three months. The journey begins even earlier during recruitment, where Lumina Select is used to support hiring decisions and create a more personalised onboarding experience. This early introduction to Lumina Learning's ethos and framework for recognising the importance of behaviour helps embed the company’s commitment to growth, self-awareness, and valuing diversity from the very beginning.
Boost is the next step in the development journey, designed to help established teams apply Lumina Learning’s tools to real-world challenges. It is centred around the principles of Building Rapport and Co-creating results, highlighting how you can work together as a team, taking into consideration your strengths, preferences and Overextensions. Boost workshops are fully customised and shaped through pre-session meetings with stakeholders to identify team dynamics, goals, and any existing challenges.
Beyond focuses on leadership development and sustaining behavioural learning over time. It is woven into three formal leadership pathways designed to grow leadership capability within CGT Catapult.
It's for aspiring managers, first-line managers, and senior heads of function, progressing as they develop through leadership roles.
New employees begin by completing a Lumina Spark Portrait that breaks down their strengths and areas for development, supported by the Lumina Explainer available on CGT Catapult’s Learning Management System.
This is followed by a 90-minute online introductory workshop session designed to familiarise participants with the Four Colour Archetypes, the Three Personas, and how to interpret their own Spark Portrait.
Subsequently, participants attend a core workshop, either half-day or full-day depending on team needs, where they explore their behavioural preferences, Overextensions, communication styles, and team dynamics.
The session design is carefully aligned to CGT Catapult’s values and competency framework, with a range of carefully crafted elements underpinning the learning experience and bringing the concepts to life.
The Lumina Spark card game involves participants choosing cards that describe them and exchanging cards with others in the room. They select cards that describe which of the Lumina Spark 24 Qualities they bring to the team as well as cards that reflect an overplayed strength.

The Lumina Splash app. Participants use the app to explore their own Splash that visualises their personality, and navigates through their Underlying, Everyday and Overextended Personas to intuitively view the triggers that cause their style to shift between effective and ineffective. They then shared their Splashes with a partner and compared. This is an important step to understanding how they might work well with someone, how they might find it difficult to work together and how they could then plan ways to work effectively with each other.
Their digital workbook provides reflection prompts and team activities to reinforce the learning. This resource supports ongoing development and encourages regular conversations between employees and their managers. It also lays the groundwork for the next phase of learning, Boost, by beginning to explore themes of rapport-building and collaboration.
Lumina Spark Coach is also used as a hands-on companion following the Build session to continue learning beyond expert-led sessions. With a ready-made and self-led coaching plan based on their Lumina Spark Portrait, participants can explore key behavioural patterns across their 24 Lumina Spark Qualities and set development goals for themselves.
The Build programme aligns closely with CGT Catapult’s values and competency framework. It plants the seeds for personal growth and collaboration by helping employees appreciate their unique qualities, understand their communication styles, and recognise Overextensions. Importantly, it also lays the groundwork for the next phase, Boost, by starting to explore themes of rapport-building and teamwork.

Participants gathered around the vibrant Lumina Learning mat, using the full Lumina Spark Mandala as a shared visual language to explore how they work well together, where their Qualities connect or clash, reflect on their own Paradoxes and those within the team, and recognise how strengths can shift into overextensions in a way that makes learning stick.
While the structure varies, most Boost sessions last either half or a full day. They begin with a review of previous learning and then move into deeper territory, exploring communication preferences, team resilience, and strategies for working across diverse behavioural styles. Teams engage in live role plays, scenario-based exercises, and facilitated discussions that reveal how different preferences impact everyday team interactions.
The sessions are for established teams looking to deepen collaboration and tackle team dynamics, usually once they have completed the Build phase.
Sessions are fully customised, shaped through pre-session meetings with stakeholders to identify specific team dynamics, goals, and any existing challenges.

A significant component of Boost is the use of the Lumina Team Viewer to look at the Team Mandala, allowing the group to visualise their collective behaviours so they can spot trends and patterns that might impact their collective performance. They can view this across Underlying, Everyday, and Overextended to see how the team shifts between effective and ineffective and explore what scenarios might trigger them to show up differently as a group.
The theme of “working with your opposite” is emphasised, helping teams transform frustration into fascination and difference into strength.

Each team co-creates a team charter during the session, agreeing on communication commitments and ways of working. A nominated business champion supports the team to embed these new behaviours after the workshop. Teams receive a workbook with pre- and post-session activities, reinforcing that Boost is part of an ongoing journey rather than a fixed destination.
Lumina Leader and Lumina Leader 360 are integrated to explore leadership from both individual and systemic perspectives. Participants revisit their Lumina Spark Portraits, then layer in Lumina Leader’s domain-based leadership model to examine strengths and areas for growth.
Structured Lumina Leader 360 feedback interpretation sessions help participants reflect on the gap between perceived and actual leadership impact, applying a non-judgemental framework that builds psychological safety and confidence to create change, balanced with data-led clarity on the opportunities to improve.
Immersive leadership simulations delivered through Abilitie, an AI-driven platform, allow leaders to navigate high-stakes scenarios with digital personas. These simulations are closely aligned with CGT Catapult’s leadership framework and provide a safe, realistic environment to test behavioural adaptability and decision-making.
Coaching through Thrive Partners, where coaches are trained Lumina practitioners, ensures consistent language and deep embedding of Lumina across one-to-one and group development.
Beyond emphasises understanding self, embracing paradox (holding seemingly opposite qualities), and leading with empathy and clarity in complex environments. It ensures leadership learning is practical, sustained, and embedded deeply into CGT Catapult’s culture.
The influence of Lumina reaches far beyond the workshop environment. The language of Lumina Spark is now commonplace across performance reviews, coaching, and leadership discussions. Team members openly reflect on their preferences, strengths, and overextensions. One of the most significant cultural shifts has been in how teams manage tension and communicate under pressure. Lumina Spark is now fully embedded across the organisation:
Since implementing Lumina Spark as the backbone of its behavioural development strategy, CGT Catapult has achieved significant cultural and business outcomes:
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NPS scores: +32 (Intro to Lumina), +63 (Build), +69 (Boost)
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4.8/5 Star rating average across all sessions
Behavioural shifts (self-reported):
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5/5: Applied learning in day-to-day work
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4/5: Changed behaviour and shared learning with others
5/5: Felt supported by managers/business in applying learning
4/5: Noticed positive impact on personal performance and development
CGT Catapult has also seen practical value in applying Lumina Spark during times of change. For example, following a recent organisational restructure, team leads requested additional Lumina Spark sessions to support newly combined teams. These interventions help accelerate bonding, reduce miscommunication, and support psychological safety.
In addition to qualitative feedback, CGT Catapult tracks several business indicators aligned to its Lumina rollout:
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Attrition reduced by 6%, with anecdotal links to improved engagement through Lumina Select
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Increased internal mobility and promotion rates across leadership pathways
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A growing internal capability, reducing dependency on external facilitators
Continued expansion of Lumina tools across recruitment, onboarding, coaching, and strategic teaming.
By spotting an opportunity to support its people, CGT Catapult has built a development culture that is practical, human, and scalable. Lumina Spark now sits at the heart of the employee journey, enabling individuals and teams to work with greater awareness, adaptability, and alignment.
This partnership demonstrates what becomes possible when personal development is embedded, as a living part of how an organisation thinks, feels, and performs.


Kathy Varley, Head of L&D and Talent, accepting a Princess Royal Training Award.

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